Rebecca Silvers
About Rebecca Silvers
Rebecca Silvers serves as the Director of Marketing and Promotions at Cumulus Media, where she has worked since 2015. With a background in promotions and event management, she leads a team of 35 and has successfully raised over $1 million for charitable causes.
Work at Cumulus Media
Rebecca Silvers has served as the Director of Marketing and Promotions at Cumulus Media since 2015. In this role, she manages a team of 35 employees within the promotions department. Her responsibilities include overseeing event planning, generating promotional ideas, and maintaining department morale across seven radio stations. Silvers also creates and distributes weekly email updates to keep departments informed about promotions and events. She designs and maintains the station homepage promo reels and contest posts to engage the audience effectively.
Previous Experience at Clear Channel Radio
Prior to her current position, Rebecca Silvers worked at Clear Channel Radio as the Promotions Director from 2010 to 2015 in the Tampa/St. Petersburg, Florida area. During her five years there, she focused on building partnerships with businesses for trade agreements. These agreements often involved promotional setups, vehicle wraps, and event catering, which contributed to the overall marketing strategy of the radio stations.
Education and Expertise
Rebecca Silvers studied at the University of Florida, where she earned a Bachelor of Science (B.S.) degree in Recreation, Parks and Tourism with a concentration in Event Management from 2004 to 2008. Her educational background provides her with a strong foundation in event planning and management, which she applies in her current role in marketing and promotions.
Achievements in Fundraising
In her role as Director of Marketing and Promotions, Rebecca Silvers has successfully raised over $1 million for St. Jude Children’s Research Hospital and Cook Children’s Medical Center through annual radiothons. This achievement highlights her ability to leverage promotional events for charitable causes, demonstrating her commitment to community engagement.
Background in Athletics Marketing
Rebecca Silvers began her career as the Athletics Grassroots Marketing Coordinator at the University of South Florida from 2009 to 2010. In this role, she developed marketing strategies to promote athletic events and engage the community, laying the groundwork for her future roles in marketing and promotions.