Rich Berry
About Rich Berry
Rich Berry serves as the Director of Advertising Sales at Cumulus Media, overseeing five radio stations in Muskegon, Michigan. He has extensive experience in radio sales and management, having previously worked at Clear Channel Radio for 18 years and held various leadership roles at Cumulus Media.
Work at Cumulus Media
Rich Berry has served as the Director of Advertising Sales at Cumulus Media since 2012. In this role, he oversees advertising strategies and sales operations for multiple radio stations in Muskegon, Michigan. His responsibilities include managing advertising campaigns and collaborating with clients to enhance revenue generation. Berry's experience in the radio industry has contributed to his effectiveness in this position.
Previous Experience at Clear Channel Radio
Before joining Cumulus Media, Rich Berry worked at Clear Channel Radio, now known as iHeart Media, for 18 years. He held the position of General Sales Manager for WBCT and WBFX in the Greater Grand Rapids, Michigan area from 1993 to 2011. This extensive experience in sales management provided him with a solid foundation in radio advertising and market strategies.
Education and Expertise
Rich Berry studied at Marquette University, where he earned a Bachelor’s Degree in Broadcast Journalism. His educational background has equipped him with the skills necessary for effective communication and media management within the radio industry. Berry's expertise spans various radio formats, including Classic Hits, Urban Adult Contemporary, Adult Contemporary, Country, and News Talk.
Leadership in Muskegon Radio Stations
In his current role, Rich Berry presides over five radio stations in Muskegon, Michigan. These stations include 98.3 WLCS-FM, 100.1 V-100 WVIB, Sunny 97.5 WWSN, 92.5 NASH Icon WLAW, and Big Talk 1490 WKLQ-AM. His leadership in these stations involves strategic planning and execution of advertising sales initiatives to maximize audience engagement and revenue.
Career Progression at Cumulus Media
Rich Berry's career at Cumulus Media includes a previous role as Vice President/Director of Sales for the Grand Rapids/Muskegon area from 2015 to 2017. This position allowed him to further develop his leadership skills and expand his influence in radio sales before returning to Muskegon to continue his work as Director of Advertising Sales.