Rodney Whitaker
About Rodney Whitaker
Rodney Whitaker is the Lead Data Analyst at CUMULUS MEDIA, specializing in integrated marketing campaigns that enhance consumer engagement. He has a background in advertising and marketing from San Jose State University and previously worked as an Interactive Sales Manager at Maverick Media.
Work at Cumulus Media
Rodney Whitaker has been serving as the Lead Data Analyst at Cumulus Media since 2021. In this role, he applies his expertise in data analysis to enhance marketing strategies and improve consumer engagement. His focus on generating strong return on investment (ROI) through innovative marketing campaigns aligns with Cumulus Media's objectives in the competitive media landscape.
Previous Experience at Maverick Media
Prior to his current position, Rodney Whitaker worked at Maverick Media as an Interactive Sales Manager from 2010 to 2011. During his tenure, he was responsible for driving interactive sales initiatives and contributing to the overall sales strategy. This experience provided him with valuable insights into the integration of traditional and digital media.
Education and Expertise
Rodney Whitaker earned a Bachelor of Arts degree in Advertising and Marketing from San Jose State University. His educational background laid the foundation for his career in marketing and data analysis. He specializes in Digital Marketing, Social Media Marketing, and Direct Response strategies, focusing on creating fully integrated campaigns that enhance consumer engagement.
Digital Properties Management
In his previous roles, Rodney oversaw a team responsible for managing over 100 digital properties for radio stations. This included websites and mobile applications, where he implemented strategies to optimize user experience and engagement. His leadership in managing these digital assets contributed to the effectiveness of marketing campaigns.