Ruben Banuelos
About Ruben Banuelos
Ruben Banuelos is a Digital Content Strategist at CUMULUS MEDIA, where he has enhanced client podcast audiences and improved website engagement through strategic digital content initiatives. He holds a Bachelor's degree in Arts, Entertainment, and Media Management from California State University, Northridge, and has completed a Digital Marketing program at COOP Fellowship.
Work at Cumulus Media
Ruben Banuelos has been employed at Cumulus Media since 2020, serving as a Digital Content Strategist. In this role, he has focused on enhancing client podcast audiences and improving website engagement. His strategies have led to significant increases in audience metrics and engagement levels, demonstrating his effectiveness in digital content management. Cumulus Media operates in the broadcasting and media sector, providing a platform for Banuelos to implement innovative digital strategies.
Education and Expertise
Ruben Banuelos completed a Bachelor's degree in Arts, Entertainment, and Media Management at California State University, Northridge, from 2019 to 2022. He furthered his education by participating in the COOP Fellowship, where he studied Digital Marketing for four months in 2024. His academic background provides a solid foundation for his work in digital content strategy and marketing.
Background
Ruben Banuelos has developed a career centered around digital content strategy, focusing on enhancing audience engagement and content effectiveness. His experience includes utilizing data analytics platforms to generate detailed reports that inform client presentations and sales strategies. This analytical approach supports his role in improving digital marketing outcomes for clients.
Achievements
In his role as a Digital Content Strategist, Ruben Banuelos has achieved notable results, including a 36.8% year-over-year increase in client podcast audiences. He has also improved website engagement by an average of 28% through collaborative efforts with the promotions team. Additionally, his digital content strategies have led to a 133.3% increase in click-through rates across various client campaigns, showcasing his impact on digital marketing performance.