Samantha Vela
About Samantha Vela
Samantha Vela serves as the Promotions Lead at Cumulus Media, where she has worked since 2016. With a background in marketing and public relations, she has held various roles in organizations such as Mambo Management and AmeriCorps, and has a strong educational foundation in communications and business.
Work at Cumulus Media
Currently, Samantha Vela serves as the Promotions Lead at Cumulus Media, specifically at the 104.1 KRBE Studios. She has held this position since 2016, contributing to the organization for eight years. In her role, she focuses on event organization and enhancing customer service experiences. Her responsibilities include developing promotional strategies and executing marketing initiatives that align with the station's goals.
Education and Expertise
Samantha Vela has a strong educational background in Communications and Marketing. She earned a Bachelor of Arts in Communications from the University of Texas at Brownsville from 2012 to 2015. She furthered her studies at the University of Houston, obtaining a Bachelor of Arts in Public Relations and Marketing from 2015 to 2017. Additionally, she completed the CORe Credential of Readiness program at HBX | Harvard Business School in 2018 and participated in the Summer Venture in Management program in 2017.
Background
Samantha Vela has a diverse professional background that includes various roles in marketing and public relations. Prior to her current position, she worked as a Marketing Coordinator at Mambo Management, L.P. since 2019. Her earlier experiences include serving as a College Advisor for AmeriCorps in 2015, a PR & Marketing Intern at Space Center Houston in 2017, and a Marketing Intern at the University of Houston's Athletics Department from 2015 to 2016. She also held positions as a Marketing & Packaging Specialist at Sysco and as a Department Administrator Assistant at the University of Houston.
Certifications and Skills
Samantha Vela has obtained several certifications that enhance her professional qualifications. She is certified in the Hootsuite Platform, achieved in 2016, and is a Microsoft Office Specialist for Office Suite. Additionally, she is trained in AP Style and basic HTML code. Her skills include proficiency in Adobe Photoshop and Lightroom, which she utilizes to create and present projects effectively.
Achievements in Marketing and Promotions
Throughout her career, Samantha Vela has been recognized for her teamwork abilities and creativity in marketing. She has experience in organizing events and delivering customer service, which has contributed to her success in her roles. Her creative methods and use of design software have been instrumental in developing promotional materials and marketing campaigns.