Stan Mickelson
About Stan Mickelson
Stan Mickelson is a Senior Account Executive at Cumulus Media, with a career spanning over two decades in sales and marketing roles across various media companies. He advocates for influencer advocacy and employs a data-driven approach to sales, emphasizing the importance of thought leadership and compelling content.
Current Role at Cumulus Media
Stan Mickelson serves as a Senior Account Executive at Cumulus Media, a position he has held since 2016. Based in Atlanta, Georgia, he has contributed to the company's sales strategies and client relationships for over eight years. His role involves leveraging his extensive experience in media and sales to drive effective campaigns and foster client engagement.
Previous Experience at Broadway Media
Stan Mickelson worked at Broadway Media in two capacities. He served as an Account Executive from 1998 to 2008, dedicating ten years to the company in Salt Lake City, Utah. Following this, he took on the role of Senior Marketing Strategist for one year, from 2013 to 2014. His time at Broadway Media helped him develop skills in marketing strategy and client management.
Background in Sales and Marketing
Before his tenure at Cumulus Media, Stan Mickelson held various positions in sales and marketing. He was an Account Executive at Citysearch for one month in 1997 and later worked at Bonneville International as an Account Manager for nine months in 2008. Additionally, he served as Vice President of Sales at Hyperx Media from 2009 to 2013, where he focused on sales leadership and strategy.
Education and Expertise
Stan Mickelson earned a Bachelor of Arts degree in Communications from Brigham Young University. His educational background provides a foundation for his expertise in media, sales, and marketing strategies. He advocates for influencer advocacy and emphasizes the importance of data-driven sales models to achieve optimal product and market alignment.
Advocacy for Media Campaigns
Stan Mickelson is an advocate for well-executed media campaigns and influencer advocacy in sales strategies. He believes that thought leadership and compelling content are essential components of a successful sales model. His approach integrates these elements to enhance client engagement and drive sales effectiveness.