Troy Gigis
About Troy Gigis
Troy Gigis is a Marketing and Advertising Executive with extensive experience in the media industry, currently working at CUMULUS MEDIA since 2012. He has held various roles at notable companies, including iHeartMedia and Metro Media Group, and has a strong educational background in business, marketing, and data science.
Work at Cumulus Media
Troy Gigis has been employed at Cumulus Media as a Marketing and Advertising Executive since 2012. His role involves developing and implementing marketing strategies tailored to meet client needs. He leverages his extensive experience in the media industry to enhance advertising campaigns and drive engagement. His tenure at Cumulus Media has allowed him to integrate advanced analytics into marketing solutions, ensuring that campaigns are data-driven and effective.
Previous Experience in Media
Prior to his current role, Troy Gigis held various positions in the media industry. He worked at Metro Media Group as a Creative Director and Talent Agent from 2006 to 2012. Earlier, he was with iHeartMedia, where he served as Creative Director and On-Air Talent from 1994 to 1997, and as Assistant Production Executive and On-Air Talent from 1991 to 1994. Additionally, he worked at iHeartRadio as Creative Director and On-Air Talent from 1997 to 1999, and at Beasley Media Group as On-Air Talent from 1989 to 1991.
Education and Expertise
Troy Gigis has a strong educational background in business and marketing. He studied at Cornell University, where he earned an eCornell Certificate in Business, Marketing, and Leadership. He also attended Southern Careers Institute and Woz U, focusing on Machine Learning, Data Analysis, and Research Methodology, achieving a Data Science qualification. His education supports his expertise in integrating data science with marketing strategies.
Mentorship and Community Engagement
Troy Gigis actively serves as a mentor, providing guidance and support to individuals pursuing careers in data science and marketing. His commitment to mentorship reflects his dedication to fostering talent in these fields. He shares his knowledge and experience to help others navigate their professional paths, contributing to the growth of the next generation of marketing and data science professionals.
Innovative Marketing Strategies
In his professional role, Troy Gigis combines his expertise in data science with a passion for sports marketing to develop innovative digital advertising strategies. He incorporates advanced analytics to create tailored marketing solutions that address specific client business needs. His ability to utilize voiceover skills enhances the effectiveness of marketing campaigns and advertising content, showcasing his multifaceted approach to marketing.