Brent Durham
About Brent Durham
Brent Durham is the Executive Director of Media, Strategy & Technology, with over 16 years of experience in automotive and digital marketing.
Executive Director of Media, Strategy & Technology
Brent Durham holds the position of Executive Director of Media, Strategy & Technology. In this role, he applies his extensive experience to oversee media operations, strategic initiatives, and technological advancements. His leadership is central to driving innovative approaches and optimizing media strategies within the company.
16 Years of Automotive and Digital Marketing Knowledge
With over 16 years of experience in the automotive and digital marketing sectors, Brent Durham brings a wealth of knowledge to his position. He has worked on both the client and vendor sides, which has provided him a comprehensive understanding of the industry. This extensive background allows him to create and implement effective marketing strategies tailored to the needs of automotive businesses.
Background in Dealership Operations
Brent Durham has a deep-rooted connection to the automotive industry, having grown up in dealerships. He has participated in almost every role within them, giving him a robust understanding of dealership operations. This hands-on experience in various positions equipped him with the practical insights needed to address the multifaceted challenges faced by automotive dealers.
Focus on High ROI and Low Waste in Dealer Advertising
One of Brent Durham's primary focuses is ensuring that dealer advertising yields the highest return on investment with the least amount of waste. His obsession with optimizing these metrics drives his strategic decisions and efforts in media and marketing. By concentrating on maximizing efficiency, he helps dealerships achieve better outcomes from their advertising expenditures.