Helena Kohen
About Helena Kohen
Helena Kohen is a Product Marketing Manager at Currencycloud, where she has worked since 2021. With a background in marketing and languages, she plays a crucial role in bridging the Product and Marketing teams to effectively communicate product features and strategies.
Work at Currencycloud
Helena Kohen has been serving as a Product Marketing Manager at Currencycloud since 2021. In this role, she acts as a key interface between the Product and Marketing teams, contributing to the overall product narrative for stakeholders. She plays a significant part in the delivery of go-to-market product launches, focusing on articulating and communicating new product features to the market. Helena supports the tactical delivery of the product marketing strategy by embedding within the product team and assists Product Owners in core product streams with discovery and positioning work.
Previous Experience in Product Marketing
Before joining Currencycloud, Helena worked at Realife Tech as a Product Marketing Manager from 2020 to 2021. Prior to that, she held the position of Product Marketing Lead at IAG Loyalty from 2019 to 2020. Her experience also includes a role as Global Partnerships Campaign Manager at British Airways from 2018 to 2019. These positions have provided her with a solid foundation in product marketing and strategy.
Educational Background
Helena Kohen holds multiple Bachelor of Arts degrees in Modern Languages, Languages and Linguistics, and Romance Languages from the University of Exeter, University of Vienna, and Università degli Studi di Urbino Carlo Bo, respectively. She also completed a Professional Diploma in Digital Marketing from the Digital Marketing Institute in 2020. Her educational background equips her with a strong understanding of both language and marketing principles.
Skills and Responsibilities
At Currencycloud, Helena is responsible for dedicated product streams, becoming an expert in these areas and supporting the end-to-end product marketing journey. She builds an understanding of competitors and their offerings to assist Product Owners. Additionally, she produces high-quality product-related sales collateral and content, including technical fact sheets, sales decks, product demos, brochures, and videos for the marketing team.
Early Career Experience
Helena's early career includes various roles that contributed to her professional development. She worked as an Account Coordinator at Langland for one month in 2015 and served as an HR and Health & Safety Administrator at EURO SERVICES LIMITED from 2016 to 2017. Additionally, she was a Sales Associate at Euro Tiles & Bathrooms and a Marketing Executive for Europe and RoW at Avios, further enhancing her marketing and sales expertise.