Jasmina Menicutch
About Jasmina Menicutch
Jasmina Menicutch is a Social Media Strategist with extensive experience in marketing and event management across various organizations. She currently works at Current Foods and has previously held roles in companies such as Futurice and Visit Santa Barbara.
Current Role at Current Foods
Jasmina Menicutch has been serving as a Social Media Strategist at Current Foods since 2021. In this role, she focuses on developing and executing social media strategies that enhance brand visibility and engagement. Her responsibilities include managing paid advertising campaigns on META and TikTok platforms. She specializes in influencer marketing, creating networks, and setting up campaigns to drive brand awareness and customer interaction.
Previous Experience in Marketing and Events
Prior to her current position, Jasmina held various roles in marketing and event management. She worked as a Marketing Manager at Futurice from 2019 to 2021, where she was involved in strategic planning and community management. Her earlier experience includes serving as a Communications and Marketing Coordinator at Visit Santa Barbara from 2017 to 2018, and as an Event Manager at Eventpersonal i Sverige AB in 2019. She also completed internships at The Chamber of the Santa Barbara Region and Ensemble Theatre Company in 2017.
Educational Background in Marketing
Jasmina Menicutch has a solid educational foundation in marketing. She studied at Santa Barbara City College, where she earned a Certificate of Achievement in Marketing from 2014 to 2016. She furthered her education at Antioch University-Santa Barbara, obtaining a Bachelor's degree in Marketing in 2017. Earlier, she completed her studies in Economics at Thomasgymnasiet from 2010 to 2013.
Skills in Social Media and Content Strategy
Jasmina possesses expertise in various aspects of social media strategy, including content creation, data analysis, and community management. She manages paid advertising campaigns and engages in email marketing as part of her overall strategy. Her skills extend to nurturing B2B partnerships, executing campaigns, and leveraging influencer marketing to enhance brand presence.
Early Career Experience
Jasmina's early career includes roles that provided foundational experience in customer service and sales. She worked as a Sales Associate Cashier at McDonald's for seven months in 2013 and served as a Department Manager at Elgiganten from 2013 to 2014. These positions contributed to her understanding of customer engagement and operational management.