Desta (Davis) Roy
About Desta (Davis) Roy
Desta (Davis) Roy serves as the Senior Vice President at Current Global, where he has worked since 2019. With extensive experience in marketing and public relations, he has held various leadership roles across multiple organizations and specializes in crafting narratives for consumer brands.
Work at Current Global
Desta Roy has held the position of Senior Vice President at Current Global since 2019. Based in Chicago, Illinois, she has contributed to the agency's strategic direction and client engagement for five years. Her role involves overseeing various initiatives that align with the agency's mission to deliver impactful communication strategies for consumer brands.
Previous Experience in Marketing and Strategy
Before joining Current Global, Desta Roy worked at Agency H5 as a Senior Strategist and Director of Consumer Strategy and Integration from 2017 to 2019. She also served as Senior Manager of Category and Brand Marketing at Kohl's Department Stores for a brief period in 2017. Her prior roles include Vice President and Director positions at Weber Shandwick, where she gained extensive experience in public relations and marketing.
Education and Expertise
Desta Roy earned a Bachelor of Arts (B.A.) in Communication from DePauw University. Her educational background supports her specialization in crafting narratives and driving results for consumer brands across various sectors, including food, health, and retail. She possesses expertise in crisis management, integrated marketing, and strategic program development.
Background in Public Relations and Journalism
Desta Roy has a background as a former journalist, which enhances her understanding of media outreach and strategy. Her career includes significant roles in public relations, including Senior Public Relations Manager at Kohl's Department Stores and Account Supervisor at Manning Selvage and Lee. This experience has equipped her with skills in building relationships and managing brand communications effectively.
Achievements in Brand Strategy and Marketing
Throughout her career, Desta Roy has led various initiatives, including national campaigns, new product launches, and celebrity seeding efforts. She has demonstrated capabilities in event marketing and negotiation, particularly in non-profit partnerships. Her strategic approach has resulted in measurable outcomes for the brands she has worked with, showcasing her ability to guide brands through different growth stages.