Janae Carpenter
About Janae Carpenter
Janae Carpenter is an Influencer Marketing Intern at Curtsy in San Francisco, California, where she has worked since 2021. She specializes in negotiating with influencers and managing content for over 100 influencers monthly to optimize campaign efficiency.
Work at Curtsy
Janae Carpenter has been serving as an Influencer Marketing Intern at Curtsy since 2021. In this role, she negotiates with influencers using an internal pricing model to enhance campaign efficiency. She co-manages content for over 100 influencers each month, achieving cost per install (CPI) rates between $2.50 and $10.00. Carpenter also utilizes the Grin Influencer database to source and outreach to 300 U.S.-based influencers monthly. Her responsibilities include analyzing key performance indicators (KPIs) to measure campaign success and refine influencer strategies. Additionally, she collaborates with the growth marketing team to execute influencer campaigns.
Education and Expertise
Janae Carpenter studied at Elon University, where she earned a Bachelor of Science in Business Administration with a major in Project Management from 2018 to 2022. Prior to her university education, she completed her high school studies at Bedford High School, obtaining her High School Diploma from 2014 to 2018. This educational background provides her with a solid foundation in business principles and project management skills, which she applies in her current role in influencer marketing.
Background
Before joining Curtsy, Janae Carpenter held various positions that contributed to her professional development. She worked as a Recruitment Events Director for Alpha Xi Delta-Theta Nu at Elon University from 2021 to 2022. Additionally, she served as an Elon 101 Teaching Assistant in 2019 for four months. Carpenter also gained experience as an Event Coordinator Assistant at Pink Planner Events from 2020 to 2021 and as a Lifeguard at Summers Edge Day Camp from 2015 to 2018.
Achievements
During her time at Curtsy, Janae Carpenter co-led the Bachelor in Paradise Campaign in August 2021, collaborating with contestants from ABC's Bachelor in Paradise. This initiative showcases her ability to engage with high-profile influencers and execute successful marketing campaigns. Her role in negotiating with influencers and optimizing campaign efficiency has contributed to the overall success of Curtsy's influencer marketing efforts.