Tracy Gibson
About Tracy Gibson
Tracy Gibson is a Marketing Manager with extensive experience in digital marketing and content management. Currently at Curve Dental, she has held various roles in notable companies, developing expertise in marketing automation, customer journey management, and creative design.
Work at Curve Dental
Tracy Gibson has been serving as the Marketing Manager at Curve Dental since 2020. In this role, she is responsible for overseeing marketing strategies and initiatives that enhance the company's presence in the dental software industry. Her focus includes optimizing customer engagement and improving lead generation processes. Based in Atlanta, Georgia, she has contributed to the development and execution of marketing campaigns that align with Curve Dental's objectives.
Previous Marketing Roles
Before joining Curve Dental, Tracy Gibson held several marketing positions. She worked at Telemate.Net Software as Marketing Manager for seven months in 2010 to 2011. She then transitioned to Verizon, where she served as Senior Marketing Content Manager – Digital CRM for one year from 2014 to 2015. Following that, she worked at IMImobile as Digital Marketing Content & Email Marketing Manager for nine months in 2015 to 2016. Additionally, she held roles at Moxie, CareerBuilder, TMP Worldwide, and The Weather Channel, gaining extensive experience in digital marketing and content management.
Education and Expertise
Tracy Gibson earned her Bachelor of Arts in Communication with a focus on Advertising and Graphic Design from the University of Alabama, attending from 1999 to 2004. She also completed a Certificate of Completion in Front End Web Development at General Assembly in 2016. Her educational background supports her strong expertise in creative design, digital marketing, and customer journey management. Tracy possesses advanced skills in HTML, CSS, and PHP, which enhance her technical contributions to marketing projects.
Skills in Marketing Automation and Data Analysis
Tracy Gibson has developed expertise in marketing automation and CRM systems, which has improved the efficiency of marketing campaigns throughout her career. She specializes in customer journey management and lead generation, focusing on optimizing the marketing funnel. Tracy utilizes tools such as Google Analytics, Data Studio, and Google Search Console to implement data-driven marketing strategies, ensuring that campaigns are informed by actionable insights.
Background in Creative Design
Tracy Gibson has a strong background in creative design, which includes web and graphic design. This foundation supports her content strategy and development efforts across various marketing platforms. Her experience in digital branding and content creation has allowed her to effectively communicate brand messages and engage target audiences in her roles throughout her career.