Adam Bell
About Adam Bell
Adam Bell serves as the Chief Marketing Officer at Customers Bank, where he has worked since 2022. He has extensive experience in digital marketing, having held various leadership roles at Mastercard and Texaco, and possesses strong skills in managing remote teams and leveraging AI for marketing strategies.
Current Role at Customers Bank
Adam Bell serves as the Chief Marketing Officer at Customers Bank, a position he has held since 2022. In this role, he is responsible for overseeing the bank's marketing strategies and initiatives within the New York City Metropolitan Area. His leadership focuses on enhancing the bank's brand presence and customer engagement through innovative marketing practices.
Previous Experience at Mastercard
Prior to his current role, Adam Bell worked at Mastercard for a total of ten years. He served as Vice President of Digital Communication - Integrated Marketing & Communications for one year from 2020 to 2021. Before that, he held the position of Vice President and Senior Business Leader in Global Digital Marketing from 2011 to 2020. His tenure at Mastercard involved developing and executing comprehensive digital marketing strategies.
Career Background at Texaco and St. John's University
Adam Bell began his career as an Internet Project Manager at Texaco, where he worked from 1999 to 2002. Following this role, he spent eight years at St. John's University as the Director of Web Development and Technology from 2003 to 2011. His experience in these positions contributed to his expertise in web development and digital project management.
Skills and Expertise in Marketing
Adam Bell possesses strong skills in managing offshore and remote teams, which enhances his effectiveness in marketing leadership. He is experienced in utilizing the Salesforce platform for marketing and customer relationship management (CRM). Additionally, he has expertise in leveraging artificial intelligence for marketing and e-commerce strategies, as well as integrating social media strategies with web development.
Progression at Customers Bank
Before becoming Chief Marketing Officer, Adam Bell served as Senior Vice President of Digital Marketing at Customers Bank from 2021 to 2022. This role allowed him to develop and implement digital marketing strategies that aligned with the bank's objectives, setting the stage for his current leadership position.