James Schoen
About James Schoen
James Schoen serves as the Vice President of Product Marketing at Customers Bank, where he has worked since 2022. He has a diverse background in marketing and customer experience, having held various roles at notable companies including Google and Axis Virtual Construction.
Work at Customers Bank
James Schoen has served as Vice President of Product Marketing at Customers Bank since 2022. In this role, he focuses on customer acquisition and retention strategies for various products, including the Customers Bank Instant Token (CBIT), small and medium-sized business lending, personal loans, cash management, and card products. His work is conducted remotely from New York, New York, United States.
Previous Experience in Marketing and Client Services
Before joining Customers Bank, James Schoen held several positions in marketing and client services. He worked as Vice President of Client Services at Swello Marketing for nine months in 2021. Prior to that, he was Vice President of Marketing at Axis Virtual Construction from 2019 to 2021. His experience also includes various roles at Google, where he advanced from Intern Manager to Account Strategist in Global Customer Experience.
Education and Expertise
James Schoen earned a Bachelor of Science degree in Experience Design and Management from Brigham Young University Marriott School of Business, completing his studies from 2009 to 2014. He furthered his education by obtaining a Master of Business Administration (MBA) from the University of Michigan - Stephen M. Ross School of Business, where he focused on Entrepreneurship and Operations from 2017 to 2019.
Entrepreneurial Ventures
James Schoen founded Lyke Watch Company, LLC, where he served as Owner and Founder from 2011 to 2015. This venture reflects his entrepreneurial skills and interest in product design. His experience in launching a lifestyle watch company demonstrates his ability to manage and grow a business.
International Experience at Google
During his tenure at Google, James Schoen worked as a digital marketing consultant for leading advertising agencies in Canada. This role highlighted his international experience and expertise in global customer experience, contributing to his comprehensive understanding of marketing strategies across different markets.