Lawrence Snow
About Lawrence Snow
Lawrence Snow serves as the Senior Vice President of Global Funding for PA/NJ Commercial Deposits at Customers Bank, where he has worked since 2011. He has a background in finance and banking, with previous roles at Sovereign Bank, Metro Bank, and Merrill Lynch.
Work at Customers Bank
Lawrence Snow has served as Senior Vice President of Global Funding for PA/NJ Commercial Deposits at Customers Bank since 2011. In this role, he has been instrumental in expanding the bank's deposit base, growing it from $100 million in 2013 to $1.2 billion by the third quarter of 2018. He led the establishment of the Commercial Deposits - PA/NJ team, which was fully staffed by the fourth quarter of 2018. His focus has been on developing low-cost and non-interest-bearing deposits through effective relationship management.
Education and Expertise
Lawrence Snow studied Finance and Banking at Alvernia University, where he earned a Bachelor of Arts degree from 1987 to 1989. He also attended Rider University from 1979 to 1981. His educational background has equipped him with the knowledge and skills necessary for his roles in the banking sector, particularly in commercial deposits and cash management.
Background
Prior to his current position at Customers Bank, Lawrence Snow held various roles in the banking industry. He worked at Sovereign Bank as Vice President and Cash Management Sales Officer from 1997 to 2009. He then served as Information Delivery Product Manager at Metro Bank for one year, followed by a role as Vice President of Cash Management Sales Officer at the same institution until 2011. His career began at Merrill Lynch, where he worked as a Registered Representative and Administrative Assistant from 1991 to 1997.
Achievements
During his tenure at Customers Bank, Lawrence Snow contributed to the organic growth of the bank's lending efforts, which increased from $2.5 billion in 2011 to $11 billion currently. He created a customized product set tailored to the needs of the deposit segment, particularly in a rising rate environment, while ensuring the protection of the bank's margin. His strategic initiatives have played a significant role in the bank's overall growth and success.