Arnaldo Arruda Neto
About Arnaldo Arruda Neto
Arnaldo Arruda Neto is an experienced communication and promotion analyst specializing in B2C marketing. He has a diverse background in media, marketing, and customer engagement, with a focus on digital signage and inbound marketing.
Work at CVC
Currently, Arnaldo Arruda Neto serves as Analista de Comunicação e Promoção B2C at CVC CORP, a role he has held since 2019. His responsibilities include managing communication strategies and promotional activities aimed at enhancing customer engagement and retention. His experience in this position allows him to leverage his extensive background in marketing and communication to contribute to the company's objectives.
Education and Expertise
Arnaldo Arruda Neto has a solid educational foundation in communication and marketing. He studied Comunicação Social e Marketing at Universidade Bandeirante de São Paulo, earning a degree in Publicidade e Propaganda from 2007 to 2010. He further enhanced his qualifications with an MBA in Marketing from FGV - Fundação Getulio Vargas, completed between 2016 and 2018. Additionally, he holds a CPA-10 certification from ANBIMA, achieved in 2010, and completed a course in Negociação e Técnicas de Vendas at FGV in 2014.
Background
Arnaldo Arruda Neto has a diverse professional background in marketing and communication. He began his career as Supervisor de Mídia Digital e Impressa at CENBRACOM from 2005 to 2008. He then worked at Banco Santander as Assistente de Vendas Segmento Especial e Van Gogh from 2008 to 2010. Following this, he joined Atlantica Hotels International as Assistente de Marketing, Comunicação e Loyalty, where he worked for eight years until 2019.
Achievements
Throughout his career, Arnaldo Arruda Neto has developed expertise in various areas of marketing, including inbound marketing and digital signage. His experience managing reward programs and promotions has been crucial for customer engagement and retention. He has also been involved in branding and the development of new products, contributing to the innovation and market presence of the organizations he has worked with.
Skills in Digital Marketing
Arnaldo Arruda Neto possesses strong skills in digital marketing, particularly in managing social media platforms and strategic planning. His knowledge in these areas is essential for executing effective marketing campaigns. He specializes in enhancing customer experience and brand visibility through digital signage, which is increasingly important in today's marketing landscape.