Elise Leocadio
About Elise Leocadio
Elise Leocadio is the Design Ops & UX Research Lead at CVC CORP, where she has worked since 2022. With a background in consumer insights and user experience, she has held various roles in notable companies, including Livelo Brasil and Claro Brasil, and possesses a strong educational foundation in business administration and design.
Work at CVC
Elise Leocadio currently serves as the Design Ops & UX Research Lead at CVC CORP, a position she has held since 2022. In this role, she is responsible for evaluating the impact of new interface language across company sites and applications, utilizing both qualitative and quantitative methods. Elise has defined and organized documentation, processes, and tools for the design team, ensuring a cohesive approach to user experience. She collaborates with design and development teams to integrate content storytelling into the user experience, enhancing the overall customer journey.
Previous Experience
Before joining CVC, Elise held several positions that contributed to her expertise in consumer insights and user experience. She worked as an NPS Senior Analyst at Livelo Brasil from 2019 to 2021 and as a CX & Consumer Insights Coordinator at Smiles from 2021 to 2022. Additionally, she served as a Consumer Insights Senior Specialist at Claro Brasil from 2015 to 2019 and held roles at Carrefour and PwC. Her diverse experience in analyzing user profiles and stakeholder journeys has equipped her with a strong foundation in understanding market needs.
Education and Expertise
Elise Leocadio has a strong educational background in business and management. She earned a Bachelor's degree in Business Administration and Management from Universidade Presbiteriana Mackenzie, completing her studies from 2006 to 2010. She also pursued Graduate Studies in Strategic Marketing at the same university from 2013 to 2014. Additionally, Elise has studied various subjects, including Data Mining, Finances, and Advanced NPS, which have enhanced her analytical skills and understanding of market dynamics.
Skills in User Experience and Research
Elise has developed a range of skills in user experience and research throughout her career. She has explored user profiles to identify areas for product improvement, conducted prototype evaluations, and managed end-to-end research projects. Her work includes redefining product value propositions to better align with customer needs in the tourism market. Elise has also developed a cohesive content strategy that aligns with company vision, creating style guidelines and tone of voice for effective communication.
Language Proficiency and Cultural Studies
Elise has pursued language studies to enhance her communication skills. She studied Língua Espanhola e Literaturas de Língua Espanhola at Coined Santiago in 2011 and completed a program in Língua Francesa e Literaturas de Língua Francesa at Aliança Francesa from 2015 to 2016. These experiences have contributed to her ability to engage with diverse audiences and understand cultural nuances in consumer behavior.