Flávia Batista Pereira
About Flávia Batista Pereira
Flávia Batista Pereira is a Junior Marketing and Influence Analyst at CVC CORP, where she manages branding for five different brands on social media. She holds an MBA in Marketing from Universidade de São Paulo and has experience in marketing roles at Reed Exhibitions Brasil and Pernambucanas.
Work at CVC
Flávia Batista Pereira has been employed at CVC CORP as an Analista de Marketing e Influência Jr since 2019. In this role, she manages the branding of five different brands on social media, ensuring that content is tailored to the unique purpose of each platform. Her responsibilities include preparing briefings for advertising agencies to align with brand positioning and creating detailed reports that analyze key metrics from various social media platforms. Additionally, she develops online media campaigns utilizing platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
Education and Expertise
Flávia studied at Universidade de São Paulo, where she focused on Marketing and completed a Pós-graduação Lato Sensu - MBA Executivo from 2021 to 2022. Prior to this, she attended Universidade Presbiteriana Mackenzie, earning a degree in Publicidade e Propaganda from 2013 to 2018. Her educational background provides her with a solid foundation in marketing principles and practices, which she applies in her current role.
Background
Flávia has accumulated significant experience in marketing through various roles. She began her career as an Estagiária de marketing at Pernambucanas from 2015 to 2016. Following this, she worked at Reed Exhibitions Brasil, first as an Estagiária de marketing from 2016 to 2017 and then as Assistente de Marketing from 2017 to 2019. These positions allowed her to develop skills in marketing strategy and execution, which she continues to utilize in her current position.
Achievements
In her current role at CVC CORP, Flávia conducts social listening to extract insights from social interactions, which enhances marketing strategies. She is responsible for managing multiple brand identities on social media and has developed a strong expertise in creating and analyzing online media campaigns. Her ability to prepare comprehensive reports on social media metrics demonstrates her analytical skills and commitment to data-driven marketing.