Julio Cesar Machado
About Julio Cesar Machado
Julio Cesar Machado serves as the Regional Sales Manager for B2C at CVC CORP in Minas Gerais, where he has worked since 2020. He holds an MBA in Business Management and has over 20 years of experience in the travel and sales industries, focusing on innovation and market intelligence.
Work at CVC
Julio Cesar Machado has been serving as Gerente Regional de Vendas B2C for Minas Gerais at CVC CORP since 2020. In this role, he actively collaborates with franchisees and suppliers to enhance business relationships and drive sales growth. Prior to this position, he worked as Gerente de Vendas B2C e Trade Marketing for CVC Brasil from 2015 to 2020. His tenure at CVC has been marked by a focus on innovation and the implementation of digital transformation strategies, which have improved the company's technological capabilities.
Education and Expertise
Julio Cesar Machado studied Gestão Empresarial and earned a Master of Business Administration (MBA) from Senac Minas, completing his studies from 2019 to 2021. He also holds a degree in Gestão e Marketing Turístico, having studied at FACSAL (Faculdade da Cidade de Santa Luzia) from 2003 to 2006. His educational background supports his extensive experience in market intelligence and analysis, which informs strategic decision-making processes in his current role.
Background
Julio Cesar Machado began his career at McDonald's, where he worked as Coordenador de equipe from 1994 to 1999 in Belo Horizonte e Região, Brasil. He then transitioned to the travel industry, serving as Gerente de Produtos Nacionais at CVC Viagens from 2005 to 2015. His progression through various roles in sales and marketing has equipped him with a comprehensive understanding of the tourism sector and business operations.
Achievements
Throughout his career, Julio Cesar Machado has played a key role in enhancing customer engagement and business operations. At CVC Brasil, he contributed significantly to the company's digital transformation and omnichannel strategy, which improved the overall technological capabilities of the organization. His work in market intelligence has also been instrumental in shaping strategic decisions that drive business growth.