Luiz Felipe Villar
About Luiz Felipe Villar
Luiz Felipe Villar is a Senior Digital Product Manager at CVC CORP, with extensive experience in digital product management and innovation across various companies. He holds an MBA in Sports Management and has a strong background in project management, user experience design, and consumer behavior analysis.
Work at CVC
Luiz Felipe Villar has been serving as a Senior Digital Product Manager at CVC CORP since 2021. In this role, he has managed significant projects, including the development of a Package Matrix module that integrates inputs from various business verticals to create tourist attraction packages. He also oversaw the development of a gateway for the Car Rental product, which facilitates direct connections with multiple national and international lessors. Additionally, he led the first omnichannel case at CVC CORP, integrating stores and direct customers with suppliers through a custom-developed gateway.
Previous Experience
Prior to his current position, Luiz Felipe Villar held various roles at .add, including Presales Solutions Consultant, Senior Innovation Analyst, Head of Innovation, Senior Project Management/Scrum Master, and Service Designer. He also worked at Deloitte as an Agility Senior Consultant and at Blu as a Senior Agile Coach. His early career included positions at Xerox as a Senior e-business Analyst and IRB Brasil RE as a Senior Business Intelligence Analyst and SAP BW/BPC Consultant.
Education and Expertise
Luiz Felipe Villar has a diverse educational background. He earned a Master of Business Administration (MBA) in Sports Management/Administration from FIA Business School in 2019. He also studied Project Management at RARO Project Training Center, achieving certification in Managing Successful Projects with Prince2. His studies in Neuromarketing were completed at Escola Superior de Propaganda e Marketing, and he specialized in Neuromarketing and Consumer Anthropology at ESPM-RJ. Additionally, he holds a degree in International Relations from Universidade Estácio de Sá.
Achievements
Luiz Felipe Villar has achieved significant sales volumes in the millions per month for both International Tours and Car Rental products, even during the pandemic. His work at CVC CORP has been marked by the successful management of complex projects that enhance customer experience and operational efficiency. He has also contributed to the development of innovative solutions that integrate various business processes, demonstrating his capability in digital product management and strategic planning.
Professional Development
Throughout his career, Luiz Felipe Villar has engaged in continuous professional development. He has completed various specialized courses, including Sports Management and Consumer Neuroscience. His training at Gplux Consultoria LTDA. in SAP BW further solidified his expertise in business intelligence and data management. His roles as an instructor and professor at Instituto Infnet reflect his commitment to sharing knowledge and mentoring the next generation of professionals in the field.