Mariana Ferreira
About Mariana Ferreira
Mariana Ferreira is a Senior CRM Analyst at CVC CORP, where she has worked since 2021. She holds a degree in Marketing Communication from Universidade Metodista de São Paulo and possesses expertise in customer segmentation and A/B testing.
Work at CVC
Mariana Ferreira has been serving as a Senior CRM Analyst at CVC CORP since 2021. In this role, she focuses on enhancing customer engagement through various strategies aimed at conversion, retention, acquisition, and re-engagement. Her expertise in CRM operations supports the company's objectives in optimizing customer interactions across multiple channels.
Education and Expertise
Mariana Ferreira studied at Universidade Metodista de São Paulo from 2011 to 2015, where she focused on Sales, Merchandising, and Marketing, achieving a degree in Market Communication. Additionally, she completed a Technical Course in Event Management and Marketing at Colégio São Sabas from 2007 to 2010. Her educational background supports her skills in CRM and marketing strategies.
Professional Background
Mariana Ferreira has a diverse professional background in CRM and marketing roles. She started her career at JEM/DFL - Transferência de Cargas, where she held multiple positions, including Operational Control Assistant and Marketing Analyst. She later worked at Privalia as a Junior CRM Analyst and at Grupo Netshoes as a Mid-level CRM Analyst before joining CVC CORP.
Skills and Specializations
Mariana Ferreira is skilled in conducting A/B testing projects and developing customer segmentation strategies. She specializes in operational, strategic, and analytical approaches across various communication channels, including Email, Push Notification, SMS, Web Push, and On-site Push. Her proficiency in Salesforce Marketing Cloud, Oracle Responsys, and All In enhances her CRM capabilities.
Career Progression
Mariana Ferreira's career progression includes significant roles in CRM and marketing. After her initial role as an Operational Control Assistant at JEM/DFL, she advanced to a Marketing Analyst position, followed by roles at Privalia and Grupo Netshoes. Her experience spans over several years, demonstrating her growth and expertise in the field.