Marina Salgado Arroyo
About Marina Salgado Arroyo
Marina Salgado Arroyo is the Gerente de Marketing B2C at CVC Viagens e Experimento Intercâmbio Cultural, where she leads a team and oversees marketing strategies. She has a diverse background in marketing, having worked in various roles across multiple companies, including Monsanto and Cyrela, and holds several degrees in marketing and business.
Current Role at CVC
Marina Salgado Arroyo serves as the Gerente de Marketing B2C at CVC Viagens e Experimento Intercâmbio Cultural. She has held this position since 2020 in Santo André, São Paulo, Brazil. In her role, she manages a team of four individuals, organizing their workflow and ensuring strategic alignment in marketing campaigns. Her responsibilities include overseeing CRM strategies and trade marketing actions with franchises, ensuring alignment with promotional calendars.
Previous Experience in Marketing
Prior to her current role, Marina worked at CVC CORP as Coordenadora de Marketing for CVC Viagens from 2012 to 2020. She also held positions at Cyrela as Analista de Marketing Sr. from 2007 to 2012, and at Eugenio Publicidade as Executiva de Atendimento in 2007. Additionally, she gained experience as an Estagiária de Marketing / Business Intelligence at Monsanto Company from 2003 to 2005.
Educational Background
Marina has a diverse educational background in marketing and business. She studied at ETE Júlio de Mesquita, earning a Técnico em Nutrição e Dietética from 1997 to 2000. She then attended Escola Superior de Propaganda e Marketing, where she achieved a Bacharel em Publicidade e Propaganda with a specialization in Brands, Products, and Services from 2001 to 2005. She furthered her education with an MBA in Digital Transformation and Management from Saint Paul Escola de Negócios from 2021 to 2023.
Specialized Training in Digital Marketing
In addition to her formal education, Marina completed a course in Marketing Digital de Alta Performance at ComSchool in 2019. She also pursued a postgraduate degree in Communication, Markets, and Information Technology at FIA - Fundação Instituto de Administração from 2011 to 2012. This training has equipped her with the skills necessary to navigate the evolving landscape of digital marketing.
Key Contributions and Leadership
Marina played a key role in the rebranding and repositioning process of the CVC brand. Her leadership and strategic vision have been instrumental in managing communication with over 1,400 franchise stores, focusing on brand standardization and quality. She is responsible for ensuring that marketing initiatives align with the overall strategic goals of the organization.