Melina Giselle Lara Santa Maria
About Melina Giselle Lara Santa Maria
Melina Giselle Lara Santa Maria serves as Líder Marketing Media at CVC CORP and has been an Account Manager at Almundo since 2017. With extensive experience in marketing and communications, she has held various roles in prominent companies and pursued numerous educational qualifications in related fields.
Work at CVC
Melina Giselle Lara Santa Maria has been serving as Líder Marketing Media at CVC CORP since July 2021. In this role, she is responsible for leading the marketing media department and developing strategies across various brands, including Almundo, Avantrip, Biblos, and Quiero Viajes. Her focus is on enhancing marketing media initiatives within the organization, contributing to the overall marketing objectives of CVC CORP.
Current Role at Almundo
Since 2017, Melina has worked as an Account Manager at Almundo in Buenos Aires. Over her seven years in this position, she has played a significant role in managing client accounts and ensuring the successful execution of marketing strategies. Her experience at Almundo complements her current leadership role at CVC CORP, allowing her to leverage insights from both positions.
Education and Expertise
Melina holds a diverse educational background with a focus on marketing and communication. She studied Comunicación Social at Universidad de Buenos Aires from 1995 to 2000. Additionally, she has completed various courses, including Marketing Digital at Google Garage in 2020, and Design Thinking at Universidad de San Andrés in 2014. Her education also includes specialized training in emotional intelligence and creativity from the Ministerio de Turismo y Deportes de la Nación.
Professional Background
Melina has a comprehensive professional history in marketing and sales. Prior to her current roles, she worked at Clarin as Ejecutiva Sr. Mercado de Telecomunicaciones and held positions at Brand Plus and Visa Argentina. Her experience spans various sectors, including telecommunications and finance, where she developed skills in account management, sales, and marketing strategy.
Achievements in Marketing Media
In her role at CVC CORP, Melina has been instrumental in shaping marketing media strategies for multiple brands. Her leadership in this area has contributed to the growth and visibility of the brands under her purview. She has a proven track record of implementing effective marketing campaigns and fostering brand development through strategic media planning.