Nathalia Torres
About Nathalia Torres
Nathalia Torres serves as the Director of Marketing at CVC CORP, specializing in B2C, B2B, and online strategies since 2021. She has extensive experience in marketing and customer experience across various companies, with a strong focus on digital transformation and omnichannel marketing.
Current Role at CVC CORP
Nathalia Torres serves as the Diretora de Marketing B2C at CVC CORP, a position she has held since 2021. In this role, she oversees marketing strategies for both B2C and B2B segments, as well as online initiatives. Her leadership has been pivotal in driving marketing efforts for CVC Viagens and Experimento Intercâmbio Cultural. Nathalia has played a key role in the organizational restructuring and digital transformation processes at CVC CORP, demonstrating her expertise in omnichannel marketing strategy and enhancing customer experience.
Professional Experience
Nathalia Torres has a diverse professional background in marketing and customer experience. Prior to her current role, she worked at Smiles as Head de Marketing e Customer Experience for two months in 2020, and as Gerente de Marketing Digital e Institucional from 2017 to 2019. She also held various positions at OdontoPrev, including Gerente de Marketing and Coordenadora de Marketing. Her experience extends to Grupo RBS as an Analista de Planejamento and Index Assessoria as Assessora de Imprensa. Additionally, she has been a member of Makers since 2022.
Educational Background
Nathalia Torres studied at Fundação Getulio Vargas, where she earned a Master of Business Administration (MBA) in Marketing from 2016 to 2018. She also holds a Bachelor's degree in Public Relations from Universidade Metodista de São Paulo, completed between 2007 and 2010. Furthermore, she has been studying at Hyper Island, focusing on Transformação Organizacional since 2020, which enhances her knowledge in organizational change and digital transformation.
Skills and Expertise
Nathalia Torres possesses strong expertise in omnichannel marketing strategy and customer experience enhancement. She has a robust background in business intelligence and data analytics, which contributes to optimizing the consumer journey. Her demonstrated ability to adapt to changing corporate cultures and environments has enabled her to lead high-performance multidisciplinary teams effectively.