Paola Okuda
About Paola Okuda
Work at CVC
Currently, Paola Okuda serves as a Cientista de Dados at CVC CORP, having joined the company in 2021. In this role, she applies her expertise in data science to enhance decision-making processes and improve customer experiences. Her work involves utilizing advanced data analysis techniques to support the company's strategic initiatives.
Previous Experience at Raccoon Marketing Digital
Paola Okuda previously worked at Raccoon Marketing Digital as a Cientista de Dados from 2020 to 2021, where she contributed for nine months in São Carlos, São Paulo, Brasil. Prior to this role, she completed an internship in data science at the same company from 2019 to 2020, gaining valuable experience in the field.
Education and Expertise
Paola Okuda holds a Pós-graduação Lato Sensu in Ciência de Dados e Big Data from Pontifícia Universidade Católica de Minas Gerais, which she completed from 2022 to 2023. She also earned a Bacharelado in Estatística from Universidade de São Paulo, where she studied from 2015 to 2021. Her educational background equips her with a solid foundation in statistical analysis and data science methodologies.
Data Analysis Techniques
Paola Okuda specializes in applying machine learning techniques to address CRM and big data challenges. She employs RFM segmentation and clustering techniques, including K-means, K-modes, and PAM, in her data analysis work. Additionally, she utilizes Spark in Python and R for data manipulation and analysis, and is proficient in using Databricks for data processing.