Roberta Godoy
About Roberta Godoy
Roberta Godoy is a Senior Trade Marketing Analyst at CVC CORP, with over 20 years of experience in marketing and trade marketing. She holds an MBA and has previously worked at Publicis Brasil and managed significant campaigns across a large network of stores.
Work at CVC
Roberta Godoy has been working at CVC CORP since 2015. She currently holds the position of Analista Sênior de Trade Marketing, a role she has occupied since 2020. Prior to this, she served as a Supervisora at CVC CORP from 2001 to 2004. In her current role, she focuses on regional planning, budget management, and KPI analysis. She has managed the production and implementation of large-scale point-of-sale campaigns across a network of 1400 stores.
Education and Expertise
Roberta Godoy studied at Escola Superior de Propaganda e Marketing (ESPM), where she earned a Master of Business Administration (MBA) and an Executive MBA. Her educational background in marketing has equipped her with strategic vision, communication skills, and negotiation abilities. She specializes in email marketing, SMS, and social media strategies, along with return analysis.
Background
Roberta Godoy has over 20 years of experience in marketing, trade marketing, advertising, and public relations. Her career includes significant roles at major companies such as Publicis Brasil, where she worked as Supervisora de Atendimento from 2011 to 2015, and other notable organizations like PBKids, Ri Happy Brinquedos, and Jequiti Cosméticos.
Achievements
Throughout her career, Roberta Godoy has demonstrated expertise in managing large-scale marketing campaigns and strategic planning. Her ability to analyze KPIs and manage budgets has contributed to successful trade marketing initiatives. She has a proven track record of enhancing marketing strategies across various platforms.