Roberto Vertemati
About Roberto Vertemati
Roberto Vertemati serves as the Diretor de Vendas at CVC CORP, where he has been instrumental in the digital transformation of sales processes since 2019. He has a diverse background in tourism and marketing, with extensive experience in OmniChannel strategies and customer relationship management.
Work at CVC
Roberto Vertemati has been serving as Diretor de Vendas at CVC CORP since 2019. In this role, he has focused on the digital transformation of sales teams and processes, aiming to enhance user experience. His responsibilities include developing and implementing OmniChannel strategies to integrate various sales and marketing channels effectively. Vertemati's leadership has contributed to the overall growth and efficiency of the sales department within the organization.
Previous Experience
Before his current position, Roberto Vertemati worked at CVC CORP from 1993 to 2016 in various roles, including Franqueado na CVC Viagens and Consultor em Planejamento Turístico e Varejo. He also served as Diretor Comercial - Vendas e Marketing at Beto Carrero World from 2016 to 2019. His early career included an internship at the Secretaria de Esportes e Turismo do Estado de São Paulo in 1993.
Education and Expertise
Roberto Vertemati studied at Universidade de São Paulo, where he earned a Bacharel em Turismo in Gestão de Turismo from 1990 to 1995. His academic background supports his extensive experience in both digital and offline marketing strategies. He specializes in developing comprehensive marketing approaches and has implemented CRM strategies and tools within MarketingCloud to enhance customer relationship management.
Achievements in Marketing
Roberto Vertemati has a strong track record of leading 360º marketing campaigns that integrate content, media, events, and promotional teams. His expertise in OmniChannel strategies has allowed him to effectively connect various sales and marketing channels, contributing to improved customer engagement and satisfaction.
Current Role at Experimento Intercâmbio Cultural
Since 2020, Roberto Vertemati has also been serving as Diretor at Experimento Intercâmbio Cultural in Santo André, São Paulo, Brasil. In this role, he continues to apply his extensive knowledge of tourism and marketing to enhance the organization's offerings and outreach.