Rodrigo Sienra
About Rodrigo Sienra
Rodrigo Sienra serves as the Planning & Trade Marketing Director at CVC CORP, a position he has held since 2021. He has extensive experience in strategic planning and market intelligence across various industries and regions, complemented by his academic background in business administration and marketing.
Work at CVC
Rodrigo Sienra has been serving as the Planning & Trade Marketing Director at CVC CORP since 2021. In this role, he is responsible for overseeing strategic planning and trade marketing initiatives within the organization. His experience in various industries contributes to the effectiveness of his strategies in the travel and tourism sector.
Education and Expertise
Rodrigo Sienra holds a Master of Business Administration (M.B.A.) from FIA - Fundação Instituto de Administração, where he studied Business Administration and Management from 2012 to 2013. He also achieved a Specialist degree in Market Intelligence from the same institution in 2007. Additionally, he studied Economics at Pontifícia Universidade Católica de São Paulo, earning another Specialist degree in 2006. His educational background is complemented by an M.B.A. from EMLYON Business School, where he studied as an exchange student in 2013.
Background
Rodrigo Sienra has extensive experience in strategic planning and market intelligence across various sectors. He has worked in the Americas, Europe, and China, which has provided him with a broad perspective on global markets. His previous roles include positions at Delta Air Lines and Suzano Papel e Celulose, where he contributed to market research, competitive intelligence, and new business development.
Achievements
Throughout his career, Rodrigo Sienra has demonstrated a successful track record in strategic planning and market intelligence. He has held several managerial positions at Delta Air Lines, including General Manager for Brazil and LatAm Sales Development Manager. His ability to lead multifunctional teams and foster innovation within organizations has been a significant aspect of his professional journey.
Language Proficiency
Rodrigo Sienra is fluent in three languages: Portuguese, Spanish, and English. He also possesses basic skills in French and German. This multilingual capability enhances his effectiveness in international markets and facilitates communication across diverse teams.