Tania Goldenberg Assayag
About Tania Goldenberg Assayag
Tania Goldenberg Assayag serves as the Gerente Executiva de Novos Negócios at CVC CORP, where she has worked since 2020. She has a diverse background in commercial management and loyalty programs, with previous roles at Multiplus S/A, Citi, and Decolar Brasil.
Current Role at CVC
Tania Goldenberg Assayag serves as Gerente Executiva de Novos Negócios at CVC CORP. She has held this position since 2020, contributing to the company's strategic initiatives in new business development. Her role involves overseeing projects that align with the company's objectives and enhance customer engagement.
Previous Experience at Multiplus S/A
Prior to her current role, Tania worked at Multiplus S/A as Gerente Comercial - Cartão Cobranded from 2016 to 2019. In this position, she focused on developing commercial strategies and managing cobranded card initiatives, enhancing customer loyalty and engagement.
Career at Citi
Tania held the position of Gerente de Projetos e Processos at Citi from 2008 to 2016. During her eight years there, she led various projects aimed at improving operational processes and aligning them with the company's strategic goals.
Education and Training
Tania has a diverse educational background. She studied Comunicação Social – Publicidade e Propaganda at Fundação Armando Alvares Penteado from 2001 to 2005. Additionally, she completed a Curso Técnico de Habilitação Profissional em Teatro at Oficina de Atores Nilton Travesso from 2001 to 2004. She also holds a CBA - Certificate in Business Administration from Insper Instituto de Ensino e Pesquisa, which she obtained from 2007 to 2009.
Expertise in Loyalty Programs
Tania specializes in the planning, implementation, and lifecycle management of loyalty programs and cobranded cards. She has a strong background in developing commercial teams and structures, focusing on consultative training, campaigns, and incentives to drive business results.