Wesley Mazzi
About Wesley Mazzi
Wesley Mazzi is a CRM Specialist with extensive experience in customer segmentation strategies and data analysis for communication platforms. He has worked for several notable companies in Brazil, including CVC CORP and Banco PAN, and holds a postgraduate degree in Project Management.
Work at CVC
Wesley Mazzi has been employed at CVC CORP as an Especialista em CRM since 2020. In this role, he focuses on developing customer segmentation strategies and structuring data for communication platforms. He utilizes various tools, including Oracle Infinity, TWW, Zenvia, Dbeaver, and Databricks, to enhance CRM campaigns and actions. His responsibilities include innovating new communication methods for campaigns and serving as the focal point for projects within the CRM area.
Previous Experience
Before joining CVC CORP, Wesley Mazzi held several positions in the CRM field. He worked as a Consultor CRM at Match | Marketing + Tech for 11 months in 2020. Prior to that, he served as an Analista DBM Pleno at IBOPE DTM Marketing de Relacionamento from 2014 to 2016. He also worked at Banco PAN as an Analista CRM Senior for one year from 2019 to 2020, and at Smiles S.A. as an Analista de Negócios e CRM Senior from 2017 to 2019.
Education and Expertise
Wesley Mazzi holds a Bachelor Degree in Sistemas de Informação from Universidade do Grande ABC, which he completed from 2006 to 2009. He furthered his education with a Postgraduate degree in Gestão de Projetos from Universidade Presbiteriana Mackenzie, studying from 2011 to 2012. His expertise lies in data analysis and measurement for CRM campaigns, as well as developing and maintaining communication journeys to optimize customer contact and conversion.
Career Development
Wesley Mazzi's career began at Itaú Unibanco, where he worked in various roles from 2005 to 2014, including Analista de Atendimento, Analista de Suporte, and Analista de Sistemas Junior. He later transitioned to roles focused on CRM, gaining experience at companies like Cnova - GPA and ViajaNet. His diverse background in customer relationship management and data analysis has contributed to his current role at CVC CORP.