Aditi Sharma
About Aditi Sharma
Aditi Sharma is an Assistant Lead Analyst in Strategic Projects at Cvent, where she has worked since 2021. She has a background in business process transformation and market research, with previous roles at Cvent and Havells India Ltd, and holds an MBA from the Indian Institute of Management Jammu.
Work at Cvent
Aditi Sharma currently holds the position of Assistant Lead Analyst - Strategic Projects at Cvent, a role she has occupied since 2021 in Gurugram, Haryana, India. Prior to this, she served as a Senior Analyst - Strategic Projects at Cvent from 2019 to 2021 in Gurgaon, India. During her tenure, she contributed to defining a market entry strategy for the South-East Asia and Africa regions, which included market sizing and competition benchmarking. Aditi also executed a growth strategy for the 'OSS' product, utilizing data and insights to enhance user growth by approximately 5%. Her work involved implementing a product transformation that adapted a greener model and developing a new product roadmap.
Previous Experience
Before joining Cvent, Aditi Sharma worked at Havells India Ltd as an Assistant Manager - Business Process Transformation for two months in 2019. She also held the position of Management Trainee - Business Process Simplification at Havells from 2018 to 2019 for 11 months. Earlier in her career, she interned at HT Media Ltd as a Market Research and Product Strategy intern in 2017. Additionally, Aditi worked at Ericsson as a Solution Integrator from 2015 to 2016, where she gained experience in technical solutions and integrations.
Education and Expertise
Aditi Sharma has a strong educational background in business and engineering. She earned her Master of Business Administration (MBA) from the Indian Institute of Management Jammu, where she studied Business, Management, Marketing, and Related Support Services from 2016 to 2018. Prior to her MBA, she completed her Engineer’s Degree in Computer Science and Engineering at Guru Gobind Singh Indraprastha University from 2011 to 2015. Aditi also attended ESCP Europe, where she focused on Marketing, Finance, and Strategy during a Summer School program in 2017.
Achievements
Aditi Sharma has received multiple awards for her contributions at Cvent. She was conferred with the 'Collaborator of the Quarter' award for FY 19-20 and the 'Initiative Master' award twice in FY 20-21. Additionally, she received the 'Cvent Hero' award for her outstanding performance across various projects. Her work has included conducting need analysis to assess market conditions, competition, and risks, which contributed to the development of a cross-sell/up-sell product strategy in collaboration with the marketing team.