Ajay Vishwakarma
About Ajay Vishwakarma
Ajay Vishwakarma is a Marketing Associate at Cvent, where he has worked for 14 years. He holds a Bachelor's degree in Business Administration from Lucknow University and specializes in various marketing strategies and client relations.
Work at Cvent
Ajay Vishwakarma has been employed at Cvent as a Marketing Associate since 2010. Over the course of 14 years, he has developed expertise in various marketing disciplines, including CRM, marketing research, and database marketing. His role involves project planning and execution, client relations, and marketing planning and analysis. Based in Tysons Corner, Virginia, he engages in activities such as blogging, social media management, advertising, branding, and digital marketing. Ajay also conducts competitor analysis and manages inventory, contributing to the overall marketing strategy of the organization.
Education and Expertise
Ajay Vishwakarma earned a Bachelor of Business Administration degree from Lucknow University, where he studied Tourism from 2002 to 2005. His educational background has provided him with a solid foundation in business principles, which he applies in his current marketing role. Ajay possesses skills in online marketing, event marketing, and email marketing, enhancing his ability to execute effective marketing campaigns. His expertise also extends to data collection through primary and secondary research, allowing him to make informed decisions based on market insights.
Background
Before joining Cvent, Ajay Vishwakarma worked at Keane as a Client Coordinator from 2006 to 2010. During his four years at Keane, located in East Palo Alto, California, he gained valuable experience in client relations and project coordination. This role helped him develop skills that are essential for his current position, including communication and organizational abilities. His transition from Keane to Cvent marked a significant step in his career, allowing him to focus on marketing and strategic planning.
Skills and Responsibilities
Ajay Vishwakarma specializes in various marketing functions, including project planning and execution, client relations, and marketing planning and analysis. His responsibilities at Cvent include enhancing databases, tracking social media performance, and conducting competitor analysis. He is also involved in digital marketing and analysis duties, which require a strong understanding of online marketing strategies. Ajay's skills in CRM and database marketing are critical for managing customer relationships and optimizing marketing efforts.