Amandeep Singh
About Amandeep Singh
Amandeep Singh is an IT Manager with expertise in marketing operations and data analysis. He has worked at The Economist since 2016, specializing in integrating Salesforce and optimizing marketing automation platforms.
Work at The Economist
Amandeep Singh has been employed at The Economist since 2016, serving in the role of Customer Insights and Database Management. In this position, he is responsible for reporting on the performance of various marketing channels, including emails, newsletters, and site engagement. His work focuses on enhancing the effectiveness of marketing operations through data analysis and insights.
Experience at Cvent
Prior to his current role, Amandeep Singh worked at Cvent as a Senior Associate in Marketing Operations from 2012 to 2016. During his four years at Cvent, he contributed to various marketing initiatives and operations, gaining valuable experience in the field.
Education and Expertise
Amandeep Singh holds a Master of Business Administration with a specialization in Marketing, which he obtained from the University School of Law and Legal Studies at Guru Gobind Singh Indraprastha University, New Delhi, from 2010 to 2012. He also earned a Bachelor of Commerce from Delhi University, completing his studies from 2006 to 2009. His educational background supports his expertise in marketing operations and data management.
Data Management and Marketing Automation
Amandeep Singh specializes in optimizing marketing automation platforms, particularly Eloqua and Salesforce. He is responsible for integrating Salesforce with various external systems to enhance marketing operations. His role includes compiling and analyzing data for direct marketing campaigns to improve their effectiveness and focusing on data maintenance tasks to enhance the quality and value of the marketing database.
Internship Experience at Pepsi
In 2011, Amandeep Singh completed a one-month internship at Pepsi - Varun Beverages in Bouskoura, Casablanca-settat, Morocco. This early experience provided him with insights into the beverage industry and marketing operations.