Amit Bhalla
About Amit Bhalla
Amit Bhalla is a Database Marketing Manager at Cvent, with extensive experience in marketing analytics and operations across various companies. He has a strong educational background in computer applications and economics, and specializes in customer segmentation and data management.
Work at Cvent
Amit Bhalla has been serving as the Database Marketing Manager at Cvent since 2019. In this role, he manages enterprise database systems to streamline marketing operations. He specializes in customer and prospect segmentation, utilizing various attributes to enhance marketing databases. His work includes the development of a centralized, GUI-based marketing database system that is compliant with GDPR, which improves campaign execution efficiency.
Previous Experience in Marketing Analytics
Prior to his current position, Amit Bhalla held several roles in marketing analytics. He worked at Colt Technology Services from 2011 to 2018, where he progressed from Lead Analyst in Marketing Operations to Senior Lead Analyst in Business & Marketing Analytics. His responsibilities included developing a customized project management framework and implementing revenue-based customer classification strategies. He also worked at Wunderman as Assistant Manager for MSC Marketing Campaign Execution, focusing on marketing campaign strategies for Microsoft.
Education and Expertise
Amit Bhalla holds a Master's degree in Computer Applications from Kurukshetra University, where he studied from 2001 to 2004. He also earned a Bachelor's degree in Economics from Guru Nanak Dev University between 1998 and 2001. Additionally, he has been pursuing a Post Graduate Diploma in Business Administration with a focus on Marketing Management from Symbiosis Centre for Distance Learning since 2010. His academic background supports his expertise in data management and marketing analytics.
Technical Skills and Tools
Amit Bhalla possesses strong technical skills in data visualization and marketing automation. He designs interactive dashboards using tools such as Qlik Sense, Tableau, and Excel. His proficiency in SQL and SSIS enables him to conduct data mining to support marketing initiatives. He employs advanced data acquisition strategies to enhance data quality and utilizes geo-analytics for proximity analysis to improve marketing efforts.
Innovative Marketing Strategies
Throughout his career, Amit Bhalla has developed innovative marketing strategies to optimize sales and enhance customer service. He created a sales toolkit focused on whitespace and renewals to improve sales strategies. Additionally, he has implemented advanced segmentation techniques, including RAD segmentation for revenue-based customer classification, and has identified potential prospect target lists using sweet-spot analysis and lookalike models.