Anjali Arya, Pmp
About Anjali Arya, Pmp
Anjali Arya is a Customer Marketing Manager at Cvent, where she utilizes a blend of data-driven strategies and creative approaches to enhance customer connections. With a background in various marketing roles and a strong belief in the importance of human connection, she focuses on customer engagement and relationship building.
Work at Cvent
Anjali Arya currently serves as the Customer Marketing Manager at Cvent, a position she has held since 2023. In this role, she utilizes her data-driven and systematic thinking to enhance customer engagement and brand connection. Her focus is on creating memorable experiences that foster human connections.
Previous Experience in Marketing
Prior to her role at Cvent, Anjali Arya worked at RLDatix as the Global Demand Generation Manager from 2019 to 2020. She also held the position of Product Marketing Manager at the same company from 2018 to 2019. Additionally, she served as the Marketing Manager for Lifecycle at STAGE TEN for five months in 2020 and spent two years as the Customer Marketing Manager at Intelex Technologies ULC from 2020 to 2022.
Education and Certifications
Anjali Arya holds a Bachelor's Degree in Biomedical Sciences with a Minor in Management Studies and Economics from the University of Waterloo, which she completed from 2010 to 2015. She earned a Digital Marketing certification from BrainStation in 2016. Furthermore, she completed the Foundations, Focus, and Build Courses at Pragmatic Marketing, achieving certification from 2017 to 2018.
Background in Project Coordination
Anjali Arya began her career as a Project Coordinator at Patheon, where she worked from 2012 to 2014 in the Mississauga, Canada Area. This role provided her with foundational experience in project management, which she later applied to her marketing roles.
Professional Philosophy
Anjali Arya embraces a growth mindset and seeks continuous knowledge. She combines strategic thinking with a customer-centric approach, focusing on building relationships between customers and brands. Her passion lies in customer engagement, growth, retention, and advocacy.