Anna Forrester
About Anna Forrester
Anna Forrester is a Manager of Sales at Cvent with a strong background in the SaaS industry and expertise in consultative selling. She has held various sales roles over the years, including positions at Snag and Emergent 360, and has a solid educational foundation in Leadership Studies and Psychology.
Current Role at Cvent
Anna Forrester serves as the Manager of Sales at Cvent, a position she has held since 2023. In this role, she is responsible for overseeing sales strategies and managing client relationships. Her experience in the software as a service (SaaS) sector supports her effectiveness in this position. Prior to her current role, she worked as a Strategic Account Executive at Cvent for six years, where she honed her skills in consultative selling and account management.
Previous Experience in Sales
Before joining Cvent, Anna Forrester held various sales positions that contributed to her expertise in the field. She worked at Snag as a Senior Sales Executive from 2016 to 2018, where she focused on driving sales growth. Additionally, she served as a Regional Strategic Sales Director at Cvent from 2020 to 2023, further solidifying her experience in sales leadership. Her earlier roles include positions at Emergent 360, where she was a Team Lead and Account Executive from 2012 to 2015.
Educational Background
Anna Forrester studied at the University of Richmond, where she earned a Bachelor's degree in Leadership Studies and Psychology. She also attended the Danish Institute for Study Abroad in Copenhagen, Denmark, where she focused on Positive Psychology. This educational foundation supports her approach to sales and client management in the SaaS industry.
Skills and Expertise
Anna possesses a range of skills relevant to her roles in sales and management. She has expertise in consultative selling, which allows her to effectively understand and meet client needs. Additionally, she has skills in operations management and marketing support, which enhance her ability to drive sales initiatives and support business growth within the SaaS sector.