Aoyu Jiang
About Aoyu Jiang
Aoyu Jiang is a Marketing Data & Insights Intern currently working at Cvent in Boston, Massachusetts. With a background in marketing from Boston University and experience in various marketing roles, Jiang specializes in analyzing campaign data and reporting on key marketing performance indicators.
Work at Cvent
Currently, Aoyu Jiang serves as a Marketing Data & Insights Intern at Cvent, a role he has held since 2022. In this position, he supports major team initiatives, including Quarterly Business Reviews and the integration of Sales and Marketing data. His responsibilities include reporting on key marketing performance indicators (KPIs) such as lead generation, conversion rates, and marketing attribution. This experience allows him to contribute to data-driven decision-making processes within the organization.
Previous Experience in Marketing
Aoyu Jiang has gained diverse marketing experience through various internships. He worked as a Marketing Assistant Intern in the Education Department at Sony for two months in 2019 in Beijing, China. In 2021, he served as an Event Operation Intern at Meituan for two months, also in Beijing. Additionally, he interned at BlueFocus as a Strategy Center Intern in 2018 and worked as a Media Planner at Carat China for five months in 2020. These roles provided him with a solid foundation in marketing operations and strategy.
Education and Expertise
Aoyu Jiang holds a Master of Science in Marketing Communication Research from Boston University, where he studied from 2021 to 2023. Prior to this, he earned a Bachelor of Business Administration in Marketing from Capital University of Economics and Business, completing his studies from 2016 to 2020. His academic background equips him with a strong understanding of marketing principles and research methodologies, which he applies in his current role.
Data Analysis and Reporting Skills
In his current internship at Cvent, Aoyu Jiang interprets campaign data and analyzes results to provide ongoing reports to marketing teams. His ability to report on marketing KPIs, including lead generation and conversion rates, demonstrates his proficiency in data analysis. This skill set is essential for evaluating the effectiveness of marketing strategies and informing future initiatives.