Ashley Baber
About Ashley Baber
Ashley Baber serves as the Vice President at Cvent, where she has worked since 2019. With a background in psychology and extensive experience in account management, she has significantly contributed to Cvent's growth and success through strategic initiatives and leadership.
Current Role at Cvent
Ashley Baber serves as Vice President at Cvent, a position she has held since 2019. In this role, she oversees various strategic initiatives and contributes to the company's overall growth. Her leadership is pivotal in driving revenue through effective account management and customer retention strategies.
Career Progression at Cvent
Ashley Baber has had a progressive career at Cvent, starting as a Senior Product Consultant in Client Services from 2006 to 2008. She held multiple roles, including Relationship Manager, Director, and Senior Director in Account Management, before becoming Vice President. Her tenure includes significant contributions to the company's mergers and acquisitions strategy.
Education and Expertise
Ashley Baber earned a Bachelor of Science degree in Psychology from James Madison University. Her academic background in psychology informs her approach to enhancing customer experiences and understanding client needs. This expertise is reflected in her successful strategies for upselling, cross-selling, and churn reduction.
Achievements in Account Management
During her time at Cvent, Ashley Baber transformed the Account Management department into a high-performing unit. She scaled the team from 4 to over 150 members globally, achieving renewal rates that surpassed expectations. Her leadership has been instrumental in driving a substantial portion of Cvent's revenue through strategic expansion and retention initiatives.
Impact on Mergers and Acquisitions
Ashley Baber played a key role in Cvent's mergers and acquisitions strategy. She contributed to two initial public offerings (IPOs) and significant acquisitions by Vista and Blackstone. Her involvement in these strategic initiatives highlights her influence on the company's growth trajectory.