Bhaskar Gautam
About Bhaskar Gautam
Bhaskar Gautam serves as the Team Lead for Marketing Operations at Cvent, where he has worked since 2022. He previously held the position of Marketing Operations Specialist at Rockwell Automation and has a Master of Business Administration in Finance from IMT Ghaziabad.
Current Role at Cvent
Bhaskar Gautam serves as the Team Lead for Marketing Operations at Cvent, a position he has held since 2022. In this role, he is responsible for leading marketing campaigns across various channels to drive business impact. He utilizes Agile methodologies to optimize these campaigns and improve operational efficiency. His focus on Account-Based Marketing (ABM) strategies supports pipeline growth, ensuring that marketing efforts align closely with business objectives.
Previous Experience at Rockwell Automation
Prior to his current role, Bhaskar Gautam worked at Rockwell Automation as a Marketing Operations Specialist from 2020 to 2021. During his tenure in Noida, Uttar Pradesh, India, he contributed to marketing operations for a year. His experience in this position provided him with valuable insights into the marketing landscape, which he later applied in his current role at Cvent.
Education and Expertise
Bhaskar Gautam earned his Master of Business Administration (MBA) in Finance from IMT Ghaziabad, where he studied from 2014 to 2016. His academic background provides a strong foundation for his work in marketing operations. Additionally, he completed his early education at Kendriya Vidyalaya, which contributed to his overall development and skill set.
Process Improvement Initiatives
At Cvent, Bhaskar Gautam has implemented process re-engineering initiatives aimed at enhancing marketing operations. These initiatives are designed to streamline processes and improve overall efficiency within the marketing team. His focus on continuous improvement reflects a commitment to optimizing marketing strategies and achieving better results.