Brandi Jo Wallace
About Brandi Jo Wallace
Brandi Jo Wallace is a Sales Enablement Manager at Cvent, where she has developed comprehensive sales enablement programs since 2021. She previously held roles at Saffire, LLC and ShipperHQ, and holds a Bachelor of Business Administration in Marketing from Texas A&M University.
Current Role at Cvent
Brandi Jo Wallace serves as the Sales Enablement Manager at Cvent, a role she has held since 2021. In this position, she has developed comprehensive sales enablement programs that have enhanced the performance of the sales team. Her work focuses on creating effective strategies that align with customer journey insights, ensuring that the sales process is optimized for success. Cvent is known for its event management software, and Wallace's contributions play a significant role in driving sales effectiveness within the organization.
Previous Experience at Saffire, LLC
Before joining Cvent, Brandi Jo Wallace worked at Saffire, LLC as the Director of Client Experience from 2016 to 2020. In this role, she was responsible for overseeing client interactions and ensuring a positive experience throughout the customer lifecycle. Prior to this position, she served as the Client Experience Manager at Saffire from 2012 to 2016. Her tenure at Saffire spanned eight years, during which she focused on enhancing client satisfaction and engagement.
Experience at ShipperHQ
Brandi Jo Wallace was employed at ShipperHQ as the Product Marketing Manager for a period of ten months from 2020 to 2021. In this role, she contributed to the development and execution of marketing strategies for the company's product offerings. Her experience at ShipperHQ added to her expertise in marketing within the SaaS industry, further strengthening her skill set in product marketing.
Educational Background
Brandi Jo Wallace studied at Texas A&M University, where she earned a Bachelor of Business Administration (BBA) with a focus on Marketing. Her education spanned from 2005 to 2009, providing her with a solid foundation in business principles and marketing strategies. Additionally, she has pursued further education at the Product Marketing Alliance, enhancing her knowledge and skills in product marketing.
Career Development and Skills
Throughout her career, Brandi Jo Wallace has demonstrated a passion for SaaS products, integrating this enthusiasm into her marketing strategies. She specializes in crafting go-to-market strategies that are informed by customer journey insights. Wallace thrives in cross-functional teams, leveraging collaborative environments to enhance marketing outcomes. Her diverse experience across various roles has equipped her with a comprehensive understanding of sales enablement and client experience.