Brian Ludwig
About Brian Ludwig
Brian Ludwig serves as the Senior Vice President of Sales at Cvent, where he has worked since 2000. He has a strong background in sales management and event technology, having previously held a role as Regional Sales Director at Lutron Electronics.
Work at Cvent
Brian Ludwig has served as the Senior Vice President of Sales at Cvent since 2000. In this role, he has been instrumental in shaping the company's sales strategy and direction. He collaborates closely with a large team of sales professionals and senior leadership to influence the product roadmap, enhance client services, and drive marketing initiatives. His responsibilities also include improving operational efficiencies and overseeing acquisitions. Ludwig's extensive experience in sales management and event technology positions him as a key figure in the organization.
Education and Expertise
Brian Ludwig holds a Master of Business Administration (MBA) from the University of Maryland's Robert H. Smith School of Business, where he studied Entrepreneurship from 1998 to 2000. He also earned a Bachelor of Business Administration (BBA) from Emory University's Goizueta Business School, graduating Magna Cum Laude in 1996. His academic background complements his professional expertise, which includes event management, meetings technology, cloud computing, sales management, meeting planning, site selection, sourcing, strategic meetings management, web surveys, and event marketing.
Background
Before joining Cvent, Brian Ludwig worked at Lutron Electronics as a Sales Executive from 1996 to 1998. He later advanced to the role of Regional Sales Director, where he significantly expanded the company's national presence. His career trajectory reflects a strong foundation in sales and a deep understanding of the technology and events sectors, which he has built upon throughout his tenure at Cvent.
Achievements
Brian Ludwig has received multiple recognitions for his contributions to the industry. He was acknowledged with Executive Management Awards by SmartCEO alongside Bharet Malhotra. Additionally, he received the 2021 Catalyst Award from Smart Meetings, highlighting his influence and leadership in the meetings and events industry. These accolades reflect his commitment to advancing technology trends and improving sales strategies.
Speaking Engagements
Brian Ludwig travels globally to speak at various conferences, focusing on technology trends that impact the meetings and events industry. His insights and expertise in event management and technology make him a sought-after speaker, allowing him to share knowledge and foster discussions on the future of the industry.