Brooke Gracey
About Brooke Gracey
Brooke Gracey serves as the Senior Marketing Manager for Campaigns at Cvent, where she has significantly contributed to virtual event strategies and podcasting. She also owns Second Banana and has a background in marketing and customer experience across various roles at Cvent and other organizations.
Current Role as Senior Marketing Manager
Brooke Gracey serves as the Senior Marketing Manager for Campaigns at Cvent, a position she has held since 2020. In this role, she is responsible for leading marketing strategies and initiatives that enhance Cvent's brand presence and engagement. Gracey has utilized various technologies, including Marketo, PathFactory, and ON24, to optimize marketing campaigns and virtual events.
Experience at Cvent
Gracey has extensive experience at Cvent, having worked in multiple roles since 2013. She began as a Technical Sales Consultant for the Mobile Sales Division and later transitioned to positions such as Marketing Manager and Team Lead for CrowdCompass Mobile Event Apps. Notably, she developed the Cvent Executive Roadshow, a multi-day virtual event, in response to the COVID-19 pandemic and played a key role in transitioning Cvent's annual conference to a virtual format.
Ownership of Second Banana
Since 2019, Brooke Gracey has been the Owner of Second Banana, a venture based in Portland, Oregon. In this capacity, she focuses on creating innovative marketing solutions and experiences. Her background in experiential marketing informs her approach to developing engaging campaigns that resonate with audiences.
Podcast Hosting at Cvent
Gracey has been the host of the Cvent podcast 'How Great Events Happen' since 2019. Under her leadership, the podcast achieved significant recognition, placing in the top 1% of all iTunes podcasts within its first year. The podcast serves as a platform for discussing best practices and insights within the events industry.
Educational Background
Brooke Gracey earned her Bachelor’s Degree from Upper Iowa University, where she studied Marketing, Management, Web Development, and Design from 2005 to 2008. This educational foundation has equipped her with the skills necessary to excel in various marketing roles throughout her career.