David Soto
About David Soto
David Soto serves as the Senior Director of Enterprise Solutions at Cvent, where he has worked for 22 years. He has extensive experience in enterprise sales and experiential marketing, and is recognized for his expertise in RFID technology for marketing performance metrics.
Work at Cvent
David Soto has served as the Senior Director of Enterprise Solutions at Cvent since 2002. In this role, he has contributed significantly to the company's growth and reputation, particularly in providing event business intelligence metrics for Fortune 500 companies. His tenure at Cvent spans over 22 years, during which he has played a pivotal role in establishing the company as a leader in the event management industry. Soto is based in the Austin, Texas area.
Background
Before joining Cvent, David Soto worked at Alliance Tech as Vice President of Business Development from 1999 to 2015. His experience at Alliance Tech, which lasted for 16 years, provided him with a strong foundation in enterprise sales and marketing strategies. This background has equipped him with the skills necessary to excel in his current position at Cvent.
Education and Expertise
David Soto earned a Bachelor of Business Administration (BBA) degree from The University of Texas at El Paso, where he studied Business/Commerce from 1987 to 1990. His educational background supports his extensive experience in enterprise sales and experiential marketing, which spans over 20 years.
Achievements
David Soto is recognized for his expertise in utilizing RFID technology to measure and understand marketing performance metrics. He is a sought-after speaker on this topic, sharing insights on how technology can enhance marketing strategies and improve event outcomes. His contributions have helped shape industry standards in event marketing and analytics.