Diana Lyn King
About Diana Lyn King
Diana Lyn King is a Team Lead in Event Marketing at Cvent, specializing in driving event marketing strategies for large-scale conferences. She has a background in event coordination and marketing, with previous roles at organizations such as the U.S. Dairy Export Council and Smithbucklin.
Work at Cvent
Diana Lyn King has been serving as Team Lead for Event Marketing in the Hospitality Cloud Marketing division at Cvent since 2016. In this role, she specializes in driving event marketing strategy and managing registration for large-scale conferences and exclusive events. During her tenure, she successfully increased attendance at Cvent CONNECT 2016 by 13% and improved the Net Promoter Score (NPS) from 37% to 48%. She collaborates with key stakeholders in planning, logistics, and creative teams to enhance event brand awareness and attendee experience.
Previous Experience
Before joining Cvent, Diana held several positions in event coordination and marketing. She worked as a Global Events Coordinator at the U.S. Dairy Export Council from 2012 to 2014 in Arlington, Virginia. Prior to that, she served as a Marketing Communications Coordinator at Smithbucklin from 2014 to 2015 in Chicago, Illinois. Her early experience includes an Event Planning Internship at Brandlinkdc in 2011 and an Events and Marketing Internship at South Moon Under in 2010.
Education and Expertise
Diana Lyn King studied at Salisbury University, where she earned a Bachelor of Arts degree in Journalism, Public Relations, and Communications from 2006 to 2010. She also attended Macquarie University in 2008, focusing on Communications, Public Relations, and Journalism. Her educational background supports her expertise in driving event marketing strategies and executing effective communication campaigns.
Achievements in Event Marketing
Throughout her career, Diana has achieved significant milestones in event marketing. At Cvent, she executed over 30 unique email campaigns targeting more than 50,000 clients and prospects. Additionally, she achieved a revenue goal of $400,000 for an international Elite Meetings Alliance event in September. Her contributions have enhanced the overall effectiveness of marketing initiatives and event attendance.