Elizabeth Powell
About Elizabeth Powell
Elizabeth Powell serves as the Manager of Industry Solutions at Cvent, where she has worked since 2021. She has a diverse background in project management and marketing, with previous roles at Georgetown University and various organizations in the Washington, D.C. area.
Current Role at Cvent
Elizabeth Powell serves as the Manager of Industry Solutions at Cvent, a position she has held since 2021. In this role, she develops and aligns vertical B2B marketing strategies across Cvent's software products. Her responsibilities include overseeing marketing channels and collaborating with customer success groups. Powell is also involved in shaping strategy, content, and positioning across various platforms, including the Cvent website, video content, advertisements, sales assets, and conference sessions. She represents the voice of the customer within Cvent, focusing on trade associations and non-profits.
Professional Background
Elizabeth Powell has a diverse professional background. Before joining Cvent, she worked at Georgetown University as a Business Manager from 2019 to 2021. She also held several positions in the Washington, DC area, including roles at Georgetown University Law Center and the Global Human Development Program. Earlier in her career, she worked as a Marketing Coordinator at NAFCU Services Corporation and as a New Business Representative at Navy Mutual Aid Association. Powell's experience also includes a summer internship as an MBA Associate at The Estée Lauder Companies in Hong Kong.
Education and Qualifications
Elizabeth Powell holds a Master of Business Administration (MBA) from Georgetown University McDonough School of Business, where she studied Consumer Insights and Analytics from 2017 to 2020. She also earned a Master of Arts in International Commerce and Policy from George Mason University from 2009 to 2012. Additionally, she completed the Washington Semester Program in International Law and Organizations at American University in 2008. Powell obtained her Bachelor of Arts in International Studies with a minor in Business Law from the University of Miami, graduating in 2009.
Early Career Experience
Elizabeth Powell began her career with various roles that provided her with foundational experience in business and marketing. She worked as an Analyst at Navigant in 2012 and as a Business Development Graduate Intern at the International Executive Service Corps in 2011. Additionally, she served as a Coordinator for Project Implementation at Georgetown University Law Center from 2014 to 2016, and as a Coordinator for Project and Communications Strategy at the Global Human Development Program from 2016 to 2019. These positions contributed to her expertise in project management and strategic communications.