Eric Robles
About Eric Robles
Eric Robles serves as the Assistant Team Lead for Digital Analytics at Cvent, where he designs dashboards and reports to track key performance indicators. He has a background in digital marketing and analytics, with previous roles at ALM Media, Encompass Technologies, and Creative Circle.
Work at Cvent
Eric Robles currently serves as the Assistant Team Lead for Digital Analytics at Cvent, a position he has held since 2022. In this role, he oversees the digital reporting and analytics strategy, utilizing tools such as Adobe Analytics. He designs and produces dashboards and ad hoc reports to measure progress against key performance indicators (KPIs) and lead-generation activities. Additionally, Eric presents website performance insights to support strategic decision-making for a global team, which includes web designers, product marketers, and executives.
Previous Experience in Digital Marketing
Before joining Cvent, Eric Robles held several positions in digital marketing and analytics. He worked at ALM Media, LLC as a Senior Web & Analytics Manager for Global Events from 2019 to 2022, following a role as Web & Analytics Manager for Events from 2017 to 2019. He also served as a Digital Marketing Manager at Encompass Technologies for six months in 2016 and at Sales Partnerships, Inc. for eight months in 2017. Additionally, he worked as a Web Producer at Creative Circle for a year in 2016.
Education and Expertise
Eric Robles earned a Bachelor’s Degree in Psychology from the University of Central Oklahoma, where he studied from 2013 to 2016. His educational background supports his analytical skills and understanding of user behavior, which are essential in his current role in digital analytics. Eric's expertise includes creating page optimization strategies through A/B and multivariate testing to improve site conversion rates.
Background in Analytics and Reporting
Eric Robles has a strong background in analytics and reporting, which he has developed through various roles in digital marketing. His experience includes designing and producing dashboards to track KPIs and lead-generation activities. He has a proven track record of presenting insights that support strategic decision-making, demonstrating his ability to communicate complex data effectively to diverse stakeholders.