Evan Hoffman
About Evan Hoffman
Evan Hoffman is a Product Lead at Cvent with a background in product management and business analysis. He has successfully implemented strategies that increased user conversions and expanded customer bases in his previous roles at INVISTA and Cvent.
Current Role at Cvent
Evan Hoffman currently serves as Product Lead at Cvent, a position he has held since 2021. In this role, he focuses on leading product initiatives and strategies that enhance the company's offerings. His responsibilities include overseeing product development and implementing innovative solutions that meet customer needs.
Previous Experience at Cvent
Before becoming Product Lead, Evan worked as a Senior Product Analyst at Cvent from 2019 to 2021. During this time, he contributed to various product strategies and enhancements. He played a key role in introducing a new billing and pricing model for core revenue-generating products, which aimed to optimize revenue streams.
Experience at INVISTA
Evan Hoffman has a significant background with INVISTA, where he worked in various roles from 2014 to 2019. He began as an Application Support Analyst 2 and later became an Application Support Analyst Lead for a brief period in 2016. His role as Product Manager / Business Systems Analyst from 2016 to 2019 involved implementing a self-service product that increased user conversions by 22% through Product-Led Growth strategies.
Education and Expertise
Evan studied at Wichita State University, where he earned a Bachelor's degree in Management Information Systems with a Minor in Management from 2009 to 2013. His educational background provides a strong foundation for his expertise in product management and business systems analysis.
Product Launch and Customer Growth
Evan has successfully launched a software product that facilitates collaboration between event planners and speakers, significantly reducing pre-event planning time. Additionally, he expanded the customer base by 17% through product enhancements tailored for virtual events, demonstrating his ability to drive growth and innovation in product offerings.