Franci Hirsch
About Franci Hirsch
Franci Hirsch serves as the Vice President of Sales Enablement at Cvent, where she focuses on developing new sales talent into future leaders. With extensive experience in sales and leadership roles, she has a strong emphasis on engaging with C-level executives to implement effective sales enablement strategies.
Work at Cvent
Franci Hirsch has held multiple roles at Cvent since joining the organization. She currently serves as Vice President, Sales Enablement, a position she has held since 2022. In this role, she oversees the Global Sales Learning and Enablement efforts, focusing on enhancing the skills and capabilities of the sales team. Prior to this, she was the Vice President, Global Head of Sales Development from 2019 to 2022. Her responsibilities include engaging with C-level executives to drive sales enablement strategies.
Education and Expertise
Franci Hirsch earned her Doctor of Law (J.D.) from The University of Texas School of Law, where she studied from 1999 to 2002. She also holds a Bachelor of Arts (B.A.) in Spanish and Government from The University of Texas at Austin, which she completed from 1995 to 1999. Her educational background supports her expertise in sales enablement and leadership development within corporate environments.
Background
Franci Hirsch began her career in the legal field, working as an Associate at Watt, Tieder, Hoffar & Fitzgerald from 2002 to 2004, and later at Barnes & Thornburg LLP from 2004 to 2005. She transitioned into sales and leadership roles at CEB, where she held various positions including Sales Director, Legal and Compliance, and Director of Learning & Development from 2005 to 2013. Her experience in both legal and sales sectors has contributed to her current role at Cvent.
Achievements
Throughout her career, Franci Hirsch has demonstrated a commitment to transforming new sales talent into future leaders. At Cvent, she has focused on enhancing the skills of the sales team and implementing effective sales enablement strategies. Her leadership roles at CEB also reflect her ability to drive sales performance and develop training programs that align with organizational goals.