Gargi Sharma
About Gargi Sharma
Gargi Sharma is the Director of Marketing Operations at Cvent, with a background in digital marketing and analytics. She has held various roles at IBM, Oracle, and HCL Technologies, and has a strong academic foundation in mathematics, computers, and business.
Current Role at Cvent
Gargi Sharma serves as the Director of Marketing Operations at Cvent, a position she has held since 2022. In this role, she oversees marketing strategies and operations, contributing to the company's growth and market presence. Her responsibilities include aligning marketing initiatives with business objectives and ensuring effective execution of marketing campaigns. Cvent is known for its event management software and solutions, and Sharma's leadership plays a crucial role in enhancing its marketing effectiveness.
Previous Experience at IBM
Gargi Sharma has extensive experience at IBM, where she worked in various roles from 2012 to 2022. She started as a Marketing Analytics Professional and later became the Content & User Experience CoE Lead. From 2020 to 2022, she served as the Digital Marketing Leader for the Asia Pacific region. During her tenure, she represented IBM at several experimentation conferences across major cities, including New York, Las Vegas, and San Francisco. She also led the deployment of Optimizely within IBM's Marketing function.
Educational Background
Gargi Sharma holds a Bachelor of Science degree in Mathematics and Computers from Dyal Singh College, which she completed from 2002 to 2005. She furthered her education by obtaining a Master of Business Administration (MBA) in Marketing and International Business from the Balaji Institute of International Business, graduating in 2007. Her educational foundation has equipped her with the analytical and strategic skills necessary for her roles in marketing operations.
Training and Conferences
In 2018, Gargi Sharma trained over 200 marketers at the 'Making the Marketer' conference held in Bucharest. This training focused on enabling marketers from non-English speaking countries in Testing and Personalization techniques. Her involvement in such initiatives highlights her commitment to professional development and knowledge sharing within the marketing community.
Awards and Recognition
Gargi Sharma's work has been recognized in the industry, notably when IBM won the 'Most Customer Centric' organization award at Opticon'19 in San Francisco. This award underscores the effectiveness of the marketing strategies implemented during her tenure at IBM, reflecting her contributions to enhancing customer engagement and satisfaction.